The Persuasive Leader

Persuasive Speaking - Advanced Communication Manual
Project #5 "The Persuasive Leader" Objectives:

• Communicate your vision and mission to an audience
• Convince your audience to work toward achieving your vision and goals
• Time 6-8 minutes

Addressing The Opposition

Persuasive Speaking - Advanced Communication Manual
Project #4 "Addressing The Opposition" Objectives:

• Prepare a talk on a controversial subject that persuades an audience to accept or at least consider your viewpoint
• Construct the speech to appeal to the audience’s logic and emotions
• Time 7-9 minutes

The Winning Proposal

Persuasive Speaking - Advanced Communication Manual
Project #3 "The Winning Proposal" Objectives:

• Prepare a proposal advocating an idea or course of action
• Organize the proposal using the six-step method provided
• Time 5-7 minutes

Conquering The Cold Call

Persuasive Speaking - Advanced Communication Manual
Project #2 "Conquering The Cold Call" Objectives:

• Learn a technique for “cold call” selling of expensive products or services
• Recognize the risks buyers assume in purchasing
• Use questions to help the buyer discover problems with his or her current situation
• Successfully handle buyer’s objections and concerns
• Time 10-14 minutes

The Effective Salesperson

Persuasive Speaking - Advanced Communication Manual
Project #1 "The Effective Salesperson" Objectives:

• Learn a technique for selling an inexpensive product in a retail store
• Recognize a buyer’s thought process in making a purchase
• Elicit information from a perspective buyer through questions
• Match the buyer’s situation with the most appropriate product
• Time 8-12 minutes