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Tuesday, November 4, 2008

The Press Conference

Communicating On Television - Advanced Communication Manual
Project #4 "The Press Conference" Objectives:
  • To understand the nature of a television press conference.
  • To prepare for an adversary confrontation on a controversial or sensitive issue.
  • To employ appropriate preparation methods and strategies for communicating your organization’s viewpoint.
  • To present and maintain a positive image on television.
  • Time 4-6 minutes for presentation; 8-10 for the question period

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